7 Copywriting Tips for Wescover Creators
No matter what you make, every Creator-made item has a story. Whether it’s how you came up with a vision, the process it takes to make a piece, or the experience of installing the work in a new space. Fans and buyers are excited to discover the story behind your work. Your writing on Wescover can inspire audiences to bring your work into their own spaces and, in turn, grow your artistic imprint on the world.
Here are some tips to write engaging, effective stories about your creative work.
1. Spark Interest with A Short Quote
Audiences need to get hooked to keep reading. Artists and designers should include a short line or quote (before diving into their bio) to get new fans interested in learning more. Similar to a tagline or catchy headline, short quotes should be an eye-catching one-liner. Give an overview of who you are and what you make. Feeling stuck? Try to write it in first person. This will show your personality and humanize your brand. Or answer, “what makes your process, perspective, or finished work stand out?”
2. Humanize Your Brand’s Bio
Audiences want to get to know the people behind a brand. A few writing techniques can help humanize your brand like writing in first person, using anecdotes, and incorporating personality. Make sure to give your audience more details into who you are, what you make, and how it’s special.
3. Describe the Journey of Each Item
Every item has a story and takes a journey. They were conceived in your imagination, born in the studio, and, once they’re sold, they go out into the world to live their own life. Celebrate each stage of their journey in your Item Description.
- Origin: Start with the moment you had the idea and your initial vision. What or who inspired you to make this?
- Creation: Get into the details of your materials and process. What went into the creation of this item? Why is that material composition high-quality or unique?
- New Home: Each sold piece of art/design starts its own adventure in a new home (where it’s pictured in-situ of course). Describe the interior design style of their new home. Who are they surrounded by? What is their purpose and how do they make an impact?
4. SEO Optimize Material Details
In your item description include specifics like raw materials, style, color, and techniques you used to make the item. These details convey the quality of your work and help your item appear in search results (read SEO Tips for Artists and Designers for more info).
5. Mention Your Collaborators
While not every project is a “collaboration”, give credit to who you worked with and met along the way. Who was the interior designer? Is there another item in the photo that you just love seeing with your piece? Did you meet another great Creator during the production or install?
6. Include Pricing
Price is a small piece— but it gives a lot of context to fans and sets expectations for prospective buyers. We’ve noticed that Creators who put pricing on their items get 4x more inquiries too. Here are some tips to help you present pricing:
- $$$ Exact Price – Give an exact price if you have a line of products or standard offerings. Items like chairs and ready-made ceramics are a great fits for exact prices.
- $$ – $$$ Price Range – Use a price range on unique or customizable pieces. These pieces usually give a range so buyers can get a sense of the standard offering and how much a personal touch will run.
- $$+ Starting Price – Fully custom or commissioned work has so many variables! Put the price of the Item you’re talking about as a starting price. For example, if your Item is a custom 20ft high Mural, give the starting price for that scale of work.
7. Match the Tone of Your Writing to Your Item
Art and designs are emotional. What do people feel when looking at your work? Try to align the tone of your writing with the feeling the piece brings out. Look at your work and write down the first feeling that comes to mind. Does your description bring out the same emotion? If not, try some quick fixes to adjust the tone of your writing like adding/removing exclamation points “!” or using more specific terms (ie. “vibrant” instead of “awesome”).
While writing isn’t everyone’s creative medium, there’s so much potential to tell your audience more about yourself and your work. We all appreciate a little detail. If you’re feeling stuck or have writers block, don’t give up! Use these tips as guidelines to focus on the parts of your piece or brand that you want people to notice.
Now that you’re equipped with the tools to tell stories about your products on Wescover, why not try them out?